Navigation Links
Clue, a Berlin Startup Founded By a Woman, Launches An Intelligent Tracking App That Decodes a Woman's Fertility Cycle
Date:7/11/2013

SAN FRANCISCO, July 11, 2013 /PRNewswire-iReach/ -- Ida Tin, CEO and co-founder of Clue, was frustrated by the fact that, while fertility is a constant theme for forty years of every woman's life, there is a surprising lack of effective high–tech tools to help women really understand their fertility cycle. So, she decided to build one.

(Photo: http://photos.prnewswire.com/prnh/20130711/CG45268)

Available today in the Apple App Store, Clue quickly captures key information about a woman's fertile cycle and provides instant visual feedback to help plan and take control of her cycle. Clue features a fresh, clean design language and delivers a user experience that's optimized for the rapid capture of every aspect of the menstrual cycle. Most importantly, it learns about its owner's unique physiological patterns.

"Tracking apps are the second-biggest category in health apps and are being downloaded by the million," says Tin. "We've built a second-generation app that provides accurate and scientific interpretations of a woman's individual data, and can present the information she needs to understand and take control of her fertility."

See the Clue video here: http://vimeo.com/helloclue/helloclue

Women don't want pink
"Hundreds of women around the world have already tested the app, including designers from Apple, Frog, and IDEO," says Mike LaVigne, former creative director at Frog Design in San Francisco, and now head of user experience at Clue. "We've consistently heard that women are tired of pink-themed tracking apps covered with flowers and butterflies. Our design is for women, not girls, and is modern, clean and confident. We also have totally re-thought the calendar approach because we knew we needed something much faster."

Fertility makes women wonder and worry
Fertility is much more than periods and pregnancy. The hormonal changes that occur throughout the female cycle affect women in substantial ways every day. Sex drive, mood, pains, and skin problems are just a few of the physical reminders of a woman's reproductive cycle, which fluctuates from month to month. Tin points to numerous concerns and frustrations that are routine for many women, such as:

- Exactly where am I in my cycle?

- Why is my cycle not regular? Am I OK?

- Is today the best time for me to try to get pregnant?

Those are just some of the questions that Clue aims to answer. "Fertility is something that happens over time, and we enable women to collect the data that will give them a personalized understanding of their own body. That's not just good for planning, it's also about being healthy," says Tin.

Women are questioning taking hormones to avoid pregnancy
Clue can also help a woman avoid getting pregnant. "One of the things I have heard again and again from women over the last few years is that many have concerns about taking hormones every day for contraception," says Tin. "Millions of women cannot take the Pill because of severe side effects. For these women, Clue can help them decode their cycles so they can make good decisions."

She adds, "I think that we are moving towards technologies that work with the body, not against it. Quantified data about our fertility is a first step towards innovations that don't require you to take hormones. I think this is an incredibly exciting development."

What people say about Clue
"I love the layout and design."
"This app is amazing. I honestly wouldn´t change anything. It is so simple and easy to use."
"Finally! A tracking app that doesn't look like My Little Pony having its period."

About Clue
Clue is a woman-led mobile startup based in Berlin, Germany. Clue designed and developed the Clue app, which launched in July 2013. The most beautiful and easy-to-use app in its category, Clue is a powerful tool that helps women accurately track their fertility cycle. The Clue team is currently researching & developing technology that aspires to be an alternative to the birth control pill. For more, visit www.helloclue.com or follow @helloclue. 

Media Contact: Tim Cox, ZingPR, +1-650-369-7784, tim@zingpr.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com


'/>"/>
SOURCE Clue
Copyright©2012 PR Newswire.
All rights reserved

Related biology news :

1. Maryland gets its first Certified Sustainable community: Berlin
2. Wayne State University startup, Advaita, to participate in new Michigan I-Corps program
3. Academia should fulfill social contract by supporting bioscience startups, case study says
4. University of Minnesota startup offers game-changing energy solutions that reduce CO2 emissions
5. Scientists find government justification of new environmental policy unfounded
6. Controversial dam removals founded on value conflicts
7. Fluke Biomedical launches portable, feature-rich ProSim 3 and 2 Vital Signs Simulators
8. Running Website Run Research Junkie Launches to Analyze the Science Behind Running
9. IriTech launches iris-recognition-based solutions for workforce and identity management
10. Springer launches French- and Italian-language eBook collections
11. Elsevier launches open access journal: GeoResJ
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/21/2016)... Massachusetts , March 22, 2016 ... facial recognition with passcodes for superior security   ... ), a leading provider of secure digital communications services, ... their biometric technology and offer enterprise customers, particularly those ... secure facial recognition and voice authentication within a mobile ...
(Date:3/14/2016)... March 14, 2016 NXTD ) ("NXT-ID" ... commerce market, announces the airing of a new series of ... week of March 21 st .  The commercials will air ... popular Squawk on the Street show. --> NXTD ... growing mobile commerce market, announces the airing of a new ...
(Date:3/10/2016)... BLUE BELL, Pa. , March 10, 2016   ... U.S. Customs and Border Protection (CBP) is testing ... in San Diego to help identify ... United States . The test, designed to help determine ... outdoor, pedestrian environment, began in February and will run until ...
Breaking Biology News(10 mins):
(Date:5/26/2016)... New Jersey and READING, ... Indegene ( http://www.indegene.com ), a leading ... to life science, pharmaceutical and healthcare organisations and ... of innovative scientific support throughout the product lifecycle, ... with the launch of IntraScience.      ...
(Date:5/26/2016)... , ... May 26, 2016 , ... ... company, today announced several positive developments that position the Company for the future. ... of the transaction, Craig F. Kinghorn has been appointed Chairman of the Board, ...
(Date:5/25/2016)... , ... May 25, 2016 , ... ... a variety of fracture-specific plating options designed to address fractures of the distal ... fixation solutions. , The Acumed Ankle Plating System 3 is composed of seven ...
(Date:5/25/2016)... ... May 25, 2016 , ... WEDI, the nation’s leading authority on ... that Charles W. Stellar has been named by the WEDI Board of Directors as ... As an executive leader with more than 35 years of experience in healthcare, association ...
Breaking Biology Technology: