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Clue, a Berlin Startup Founded By a Woman, Launches An Intelligent Tracking App That Decodes a Woman's Fertility Cycle
Date:7/11/2013

SAN FRANCISCO, July 11, 2013 /PRNewswire-iReach/ -- Ida Tin, CEO and co-founder of Clue, was frustrated by the fact that, while fertility is a constant theme for forty years of every woman's life, there is a surprising lack of effective high–tech tools to help women really understand their fertility cycle. So, she decided to build one.

(Photo: http://photos.prnewswire.com/prnh/20130711/CG45268)

Available today in the Apple App Store, Clue quickly captures key information about a woman's fertile cycle and provides instant visual feedback to help plan and take control of her cycle. Clue features a fresh, clean design language and delivers a user experience that's optimized for the rapid capture of every aspect of the menstrual cycle. Most importantly, it learns about its owner's unique physiological patterns.

"Tracking apps are the second-biggest category in health apps and are being downloaded by the million," says Tin. "We've built a second-generation app that provides accurate and scientific interpretations of a woman's individual data, and can present the information she needs to understand and take control of her fertility."

See the Clue video here: http://vimeo.com/helloclue/helloclue

Women don't want pink
"Hundreds of women around the world have already tested the app, including designers from Apple, Frog, and IDEO," says Mike LaVigne, former creative director at Frog Design in San Francisco, and now head of user experience at Clue. "We've consistently heard that women
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