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Clubbers can smell a good nightspot
Date:5/17/2011

c more positively with scents than without; and they were more cheerful with scents than without.

Dr. Schifferstein concludes, "Given that visitors gave a better evaluation for the clubs, felt more cheerful, and showed more dancing activity when scents were diffused, environmental fragrancing may be expected to have a positive effect on visitor return rate and future revenue for clubs."


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Contact: Joan Robinson
joan.robinson@springer.com
49-622-148-78130
Springer
Source:Eurekalert

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