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ChromaDex Corp. Names Consumer Products Veteran Jeffrey Himmel CEO
Date:1/23/2012

of the IP, product pipeline and current positioning of ChromaDex, I believe the critical pieces are in place to build the Company into a very significant enterprise. I am particularly excited about the immediate prospects for both its BluScience line of dietary supplements and its branded patent-pending pterostilbene, pTeroPure®. We will support BluScience with consumer advertising and continue to invest in clinical research to substantiate its important health benefits.  In the same way that GOLD BOND became the gold standard in medicated skin care, my vision is for ChromaDex to become the gold standard in healthcare. I look forward to working closely with Frank Jaksch, Bill Spengler and the entire team at ChromaDex."

William Spengler, who will continue as President and COO of ChromaDex, commented "Jeff brings an exceptional track record to ChromaDex and is a renowned figure in the consumer healthcare products area.  Simply put, adding Jeff as CEO is a coup for ChromaDex and its shareholders.  I look forward to working side-by-side with him."

Mr. Himmel, age 58, is the former Chairman of The Himmel Group. Over the past 50 years, spanning two generations, The Himmel Group has built branded consumer products in a range of consumer packaged goods areas including personal health care and nutritional foods, most recently OVALTINE®, under license from Novartis Nutrition, until the brand was sold to Nestle in 2007, and GOLD BOND MEDICATED POWDER, a line of medicated skin care products which Himmel built from a small New England brand with sales of $1 million into the market leader in the U.S., when it was then sold to Chattem, Inc. Additional information on The Himmel Group and its brand branding experience are contained on its website at

SOURCE ChromaDex Corporation
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