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ChromaDex Corp. Names Consumer Products Veteran Jeffrey Himmel CEO
Date:1/23/2012

IRVINE, Calif., Jan. 23, 2012 /PRNewswire/ -- ChromaDex Corporation (OTCBB: CDXC), an innovative natural products company that provides proprietary, science-based solutions and ingredients to the dietary supplement, food & beverage, cosmetic and pharmaceutical industries and marketer of BluScience™ (www.bluscience.com), its recently launched line of dietary supplements, announced today that Jeffrey Himmel has been named CEO. The Company's previous CEO, Frank Jaksch, will immediately assume the position of Chief Scientific Officer and remain on the company's Board of Directors.

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In connection with his employment, Mr. Himmel also has agreed to invest $1,000,000 into ChromaDex.

Commenting on the announcement, investor Dr. Phillip Frost, who beneficially owns approximately 19% of ChromaDex, stated, "I am thrilled to see Jeff Himmel join ChromaDex as CEO.  Having personally known Jeff for more than 20 years, I have great respect for both his enormous success in the consumer healthcare products area as well as his incredible drive as a business executive. The timing of bringing Jeff on-board could not be better as ChromaDex is just beginning the national retail launch of its innovative BluScience line of dietary supplements.  I have complete confidence that he is the right person to build ChromaDex into a world-class healthcare company. Moreover, his decision to invest $1 million into the Company clearly demonstrates his enthusiasm for the prospects of the company."

Mr. Himmel commented, "After an exhaustive review
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SOURCE ChromaDex Corporation
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