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Cheskin Added Value EVP Lee Shupp Discusses Evolving Dynamics of Consumers and Imaging Tech at 6Sight
Date:10/8/2008

REDWOOD SHORES, Calif., Oct. 8 /PRNewswire/ -- Lee Shupp, executive VP at Cheskin Added Value, will offer insights on how evolving consumer expectations and imaging technologies are leading to meaningful experiences in the home at the upcoming 6Sight(R) Future of Imaging Conference, to be held Nov. 18-20 at the Monterey Conference Center, in Monterey Calif. The conference will explore the transformative impact of recent and forthcoming imaging technologies on businesses, homes, and communities and will include forward-looking explorations of facial recognition, geo-imaging, ubiquitous sensors, and demonstrations of cutting-edge research.

Lee will be participating in the panel Living Room Imaging. As a trained futurist, he guides clients such as Microsoft and other global technology companies in understanding the role that people and culture play in driving innovation.

"Home entertainment is taking on new meaning as consumers gain increasing ability to customize the entertainment experience via their own content. In addition, digital social networks, growing expectations around natural user interfaces (NUIs) and the blurring of devices creates opportunities and challenges for developers and manufacturers," explains Shupp. "I'm pleased to be a part of 6Sight where leading thinkers will be exploring these topics."

"The pace of innovation in imaging technology is accelerating rapidly," said Alexis Gerard, 6Sight co-founder and Conference Chair. "In order for the industry to productize that innovation successfully, it's more important than ever to understand the human factors that drive adoption, and that have to be addressed in order to create real added value in people's lives. We're excited to have secured Lee's participation in this year's 6Sight, so that our attendees will benefit from Cheskin AV's considerable expertise in this area."

About Cheskin Added Value

Cheskin Added Value is a consulting firm that guides innovation through a deep understanding of people, cultures and change. From a perspective grounded in research, design and business analysis, Cheskin helps companies identify new markets, develop new products and services, and enhance brand experience.

Cheskin's clients range from technology and finance to consumer goods and professional services, and include Microsoft, Del Monte, Visa, eBay, and Wal-Mart. Cheskin was established in 1946 and is part of Added Value Group (http://www.added-value.com) -- a global brand development and marketing insight company with 25 locations in 15 countries. More information is available at http://www.cheskin.com.

About the 6Sight(R) Future of Imaging Conference

The 6Sight(R) Future of Imaging Conference is an executive-level conference that explores the transformative impact of recent and forthcoming imaging technologies on businesses, homes, and communities. Technologists, marketers, futurists, artists, educators, high-volume users, and members of the media come together annually to preview breakthrough technologies, envision innovative uses, and spark new ideas and alliances that promote the interests of the participating companies and the industry as a whole. The program emphasizes interactivity, rich media presentations, and high-level connections among participants. 6Sight was created by Future Image Inc., an independent center of expertise on imaging technology and publisher of The Future Image Report, and is co-produced with the Association of Imaging Executives(R) (AIE(R)), a PMA(R) member association of photo imaging leaders who shape the strategic growth of the global imaging industry.

Media Contact: Tim Hyer

Phone: 650-802-2100

Email: marketing@cheskin.com


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