Navigation Links
Can 'organic' labels backfire?
Date:4/28/2010

ANAHEIM, CA: Could organic labels lead you to overeat? These labels certainly appear to make people think their organic snack has a lot fewer calories than it really does.

These findings were presented at this week's Experimental Biology conference in Anaheim, Calif. They showed that people who ate organic cookies labeled as "organic" believed that their snack contained 40% fewer calories than the same cookies that had no label, according to Jenny Wan-Chen Lee, a graduate student with the Cornell Food and Brand Lab.

"An organic label gives a food a 'health halo,' said coauthor, Brian Wansink, Cornell professor and author of the book, Marketing Nutrition. It's the same basic reason people tend to overeat any snack food that's labeled as healthy or low fat. They underestimate the calories and over-reward themselves by eating more."

The study even identified two personality types most likely to make these low estimates people who claim to "usually buy organic foods," and those who typically read labels for nutritional information.

What if you don't want to overeat an organic food?

"Take your best guess at its calorie count. Then double it. You'll end up being more accurate, and you'll probably eat a lot less," explained Wansink.


'/>"/>

Contact: Tom Rushmer
foodandbrandlab@cornell.edu
Cornell Food & Brand Lab
Source:Eurekalert

Page: 1

Related biology news :

1. Cover crop mulches tested for no-till organic onions
2. Measuring the stability of organic waste
3. Ecology in organic ag: Combining farming, science
4. NPL supports growing organic electronics industry
5. Organic weed control for dandelions
6. Organic food not nutritionally better than conventionally-produced food
7. NTU professor discovers method to efficiently produce less toxic drugs using organic molecules
8. Can organic cropping systems be as profitable as conventional systems?
9. Can organic cropping systems be as profitable as conventional systems?
10. Engineers develop method to disperse chemically modified graphene in organic solvents
11. Controlling cucumber beetles organically
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/11/2017)... 2017 NXT-ID, Inc. (NASDAQ:   NXTD ... the appointment of independent Directors Mr. Robin D. Richards ... of Directors, furthering the company,s corporate governance and expertise. ... Gino Pereira , Chief ... to their guidance and benefiting from their considerable expertise as ...
(Date:4/5/2017)... 5, 2017  The Allen Institute for Cell Science ... a one-of-a-kind portal and dynamic digital window into the ... the first application of deep learning to create predictive ... lines and a growing suite of powerful tools. The ... and future publicly available resources created and shared by ...
(Date:4/5/2017)... LONDON , April 4, 2017 KEY ... is anticipated to expand at a CAGR of 25.76% ... neurodegenerative diseases is the primary factor for the growth ... full report: https://www.reportbuyer.com/product/4807905/ MARKET INSIGHTS The ... of product, technology, application, and geography. The stem cell ...
Breaking Biology News(10 mins):
(Date:10/11/2017)... ... 11, 2017 , ... ComplianceOnline’s Medical Device Summit is back for its 4th ... in San Francisco, CA. The Summit brings together current and former FDA office bearers, ... and government officials from around the world to address key issues in device compliance, ...
(Date:10/11/2017)... and LAGUNA HILLS, Calif. , Oct. ... Cancer Research, London (ICR) and University ... SKY92, SkylineDx,s prognostic tool to risk-stratify patients with multiple myeloma ... MUK nine . The University of Leeds ... partly funded by Myeloma UK, and ICR will perform the ...
(Date:10/11/2017)... (PRWEB) , ... October 11, 2017 , ... ... Administration (FDA) has granted orphan drug designation to SBT-100, its novel anti-STAT3 (Signal ... the treatment of osteosarcoma. SBT-100 is able to cross the cell membrane and ...
(Date:10/10/2017)... , ... October 10, 2017 , ... ... Center’s FirstHand program has won a US2020 STEM Mentoring Award. Representatives of the ... for Excellence in Volunteer Experience from US2020. , US2020’s mission is to change ...
Breaking Biology Technology: