Navigation Links
Can 'organic' labels backfire?
Date:4/28/2010

ANAHEIM, CA: Could organic labels lead you to overeat? These labels certainly appear to make people think their organic snack has a lot fewer calories than it really does.

These findings were presented at this week's Experimental Biology conference in Anaheim, Calif. They showed that people who ate organic cookies labeled as "organic" believed that their snack contained 40% fewer calories than the same cookies that had no label, according to Jenny Wan-Chen Lee, a graduate student with the Cornell Food and Brand Lab.

"An organic label gives a food a 'health halo,' said coauthor, Brian Wansink, Cornell professor and author of the book, Marketing Nutrition. It's the same basic reason people tend to overeat any snack food that's labeled as healthy or low fat. They underestimate the calories and over-reward themselves by eating more."

The study even identified two personality types most likely to make these low estimates people who claim to "usually buy organic foods," and those who typically read labels for nutritional information.

What if you don't want to overeat an organic food?

"Take your best guess at its calorie count. Then double it. You'll end up being more accurate, and you'll probably eat a lot less," explained Wansink.


'/>"/>

Contact: Tom Rushmer
foodandbrandlab@cornell.edu
Cornell Food & Brand Lab
Source:Eurekalert

Page: 1

Related biology news :

1. Cover crop mulches tested for no-till organic onions
2. Measuring the stability of organic waste
3. Ecology in organic ag: Combining farming, science
4. NPL supports growing organic electronics industry
5. Organic weed control for dandelions
6. Organic food not nutritionally better than conventionally-produced food
7. NTU professor discovers method to efficiently produce less toxic drugs using organic molecules
8. Can organic cropping systems be as profitable as conventional systems?
9. Can organic cropping systems be as profitable as conventional systems?
10. Engineers develop method to disperse chemically modified graphene in organic solvents
11. Controlling cucumber beetles organically
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:11/29/2016)... Lithuania , Nov. 29, 2016 /PRNewswire/ ... biometric identification and object recognition technologies, today ... (SDK) for fingerprint recognition solutions that run ... a fingerprint template using less than 128KB ... in compact devices that have limited on-board ...
(Date:11/22/2016)... 2016   MedNet Solutions , an innovative SaaS-based ... clinical research, is pleased to announce that the company ... Life Sciences Awards as "Most Outstanding in eClinical ... year of recognition and growth for MedNet, which has ... iMedNet ™ , MedNet,s flagship ...
(Date:11/16/2016)... , Nov. 16, 2016 Sensory ... experience and security for consumer electronics, and ... financial and retail industry, today announced a global ... convenient way to authenticate users of mobile banking ... TrulySecure™ software which requires no specialized ...
Breaking Biology News(10 mins):
(Date:12/8/2016)... Eurofins announces the appointment of Sean Murray , ... Inc. (ESI). Mr. Murray will bring valuable expertise ... experience in leading international business teams. As the National Division Leader, ... uphold Eurofins, status as the global leader in bio-analytical testing services. ... , , ...
(Date:12/8/2016)... Dec. 8, 2016  Anaconda BioMed S.L., a pre-clinical ... the next generation neuro-thrombectomy system for the treatment of ... G. Jovin, MD to join its Scientific Advisory Board ... strategic network of scientific and clinical experts to Anaconda ... the ANCD BRAIN ® to its clinical phase. ...
(Date:12/8/2016)... 2016  Soligenix, Inc. (OTCQB: SNGX) (Soligenix or ... developing and commercializing products to treat rare diseases ... today the long-term follow-up data from its Phase ... Innate Defense Regulator (IDR), in the treatment of ... patients undergoing chemoradiation therapy (CRT).  The additional 12-month ...
(Date:12/8/2016)... , Dec. 8, 2016  Partnering to fuel ... Ben Franklin Technology Partners of Southeastern Pennsylvania ... ("IHG"), the parent company of Independence Blue Cross; and ... announced their intentions for a $6 million funding initiative ... healthcare startups. Responding to a burgeoning economic ...
Breaking Biology Technology: