Navigation Links
Can 'organic' labels backfire?
Date:4/28/2010

ANAHEIM, CA: Could organic labels lead you to overeat? These labels certainly appear to make people think their organic snack has a lot fewer calories than it really does.

These findings were presented at this week's Experimental Biology conference in Anaheim, Calif. They showed that people who ate organic cookies labeled as "organic" believed that their snack contained 40% fewer calories than the same cookies that had no label, according to Jenny Wan-Chen Lee, a graduate student with the Cornell Food and Brand Lab.

"An organic label gives a food a 'health halo,' said coauthor, Brian Wansink, Cornell professor and author of the book, Marketing Nutrition. It's the same basic reason people tend to overeat any snack food that's labeled as healthy or low fat. They underestimate the calories and over-reward themselves by eating more."

The study even identified two personality types most likely to make these low estimates people who claim to "usually buy organic foods," and those who typically read labels for nutritional information.

What if you don't want to overeat an organic food?

"Take your best guess at its calorie count. Then double it. You'll end up being more accurate, and you'll probably eat a lot less," explained Wansink.


'/>"/>

Contact: Tom Rushmer
foodandbrandlab@cornell.edu
Cornell Food & Brand Lab
Source:Eurekalert

Page: 1

Related biology news :

1. Cover crop mulches tested for no-till organic onions
2. Measuring the stability of organic waste
3. Ecology in organic ag: Combining farming, science
4. NPL supports growing organic electronics industry
5. Organic weed control for dandelions
6. Organic food not nutritionally better than conventionally-produced food
7. NTU professor discovers method to efficiently produce less toxic drugs using organic molecules
8. Can organic cropping systems be as profitable as conventional systems?
9. Can organic cropping systems be as profitable as conventional systems?
10. Engineers develop method to disperse chemically modified graphene in organic solvents
11. Controlling cucumber beetles organically
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/22/2016)... ANGELES , June 22, 2016 /PRNewswire/ ... identity management and verification solutions, has partnered ... edge software solutions for Visitor Management, Self-Service ... provides products that add functional enhancements ... partnership provides corporations and venues with an ...
(Date:6/20/2016)... 2016 Securus Technologies, a leading provider ... public safety, investigation, corrections and monitoring announced that ... has secured the final acceptance by all three ... Access Systems (MAS) installed. Furthermore, Securus will have ... installed by October, 2016. MAS distinguishes between legitimate ...
(Date:6/9/2016)... innovation leader in attendance control systems is proud to announce the introduction of fingerprint ... sure the right employees are actually signing in, and to even control the opening ... ... ... Photo ...
Breaking Biology News(10 mins):
(Date:6/23/2016)... Houston Methodist Willowbrook Hospital has signed ... to serve as their official health care provider. ... will provide sponsorship support, athletic training services, and ... volunteers, athletes and families. "We are ... and to bring Houston Methodist quality services and ...
(Date:6/23/2016)... ... June 23, 2016 , ... Supplyframe, the Industry Network ... Supplyframe Design Lab . Located in Pasadena, Calif., the Design Lab’s mission is ... projects are designed, built and brought to market. , The Design Lab is ...
(Date:6/23/2016)... 23, 2016 Andrew ... http://doi.org/10.17925/OHR.2016.12.01.22 Published recently in ... journal from touchONCOLOGY, Andrew D Zelenetz , ... cancer care is placing an increasing burden on ... biologic therapies. With the patents on many biologics ...
(Date:6/23/2016)... 22, 2016  Amgen (NASDAQ: AMGN ) ... QB3@953 life sciences incubator to accelerate the development ... laboratory space at QB3@953 was created to help high-potential ... for many early stage organizations - access to laboratory ... Amgen launched two "Amgen Golden Ticket" awards, providing each ...
Breaking Biology Technology: