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Can (and Should) Retail/Wi-Fi Analytics Help Retailers Survive in the Age of Amazon?
Date:11/26/2013

n>. "Collecting data about shoppers and their actions, both in-store and in other areas of their lives, does, however, raise privacy issues.  Stratecast believes the actions of watchdog groups and key providers in this industry to help shoppers opt out are moving the state of the art in this space to a more consumer-friendly place. We are also advising retailers to turn a negative into a positive by turning shoppers on to special deals and premium content in exchange for keeping their Wi-Fi turned on and allowing this data collection to occur."

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