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Can (and Should) Retail/Wi-Fi Analytics Help Retailers Survive in the Age of Amazon?
Date:11/26/2013

MOUNTAIN VIEW, Calif., Nov. 26, 2013 /PRNewswire/ --WHEN:

11:00 a.m. EST on Wed., Dec. 4, 2013LOCATION:

Complimentary online registrationSPEAKER: Stratecast | Frost & Sullivan Big Data and Analytics Global Program Director Jeff CotrupeThe retail industry is enormous. Yet this massive industry is facing sizable challenges. For starters, the global economy continues to struggle because consumers, generally, have less discretionary income and are saving more. The "Age of E-tailing," or to express the concept in its leading brand-specific form, "The Age of Amazon," is placing a vast multitude of items that at one time were available only in retail stores at the fingertips of consumers, on any Web-enabled device, at lower prices and with minimal wait times to receive the merchandise. If retailers are to survive, they must find ways to engage with shoppers, or, at minimum, to better understand what shoppers want.

This Stratecast | Frost & Sullivan Analyst Briefing introduces an approach that is helping retailers better understand both their customers and their own operations by harvesting analytics from the Wi-Fi that many of them are already providing to shoppers.

Designed to benefit a wide range of attendees, including:

  • All retail or e-tail organizations, and individual retailers of all types and sizes
  • Every brand that sells through either the retail or e-tail channels
  • Brands that utilize mobile technologies for sales and retention activities
  • Companies that play a role, or could, in equipping retailers to better compete
  • "Retail/Wi-Fi analytics is one of the most compelling examples of a direct, practical use of Big Data today, in a realm that potentially touches virtually every consumer," said Stratecast | Frost & Sullivan Big Data and Analytics Global Program Director Jeff Cotrupe'/>"/>

    SOURCE Frost & Sullivan
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