Client research at Communications Lab@OMD will be overseen by OMD Research and Business Intelligence staff. Recruitment and technical operations at the facility will be provided by CBS Vision while all comprehensive client analysis and reporting will be performed by OMD. For focus group work, OMD Research will determine whether to use a CBS Vision moderator or a different moderator depending on the specifics of each project.
OMD estimates that clients will be utilizing the full suite of research services at the Communications Lab@OMD in early 2010.
ABOUT CBS VISION
CBS VISION, a CBS Corporation-owned research unit (NYSE: CBS.A and CBS), is designed to explore and offer insight on emerging technologies, media consumption patterns and advertising value in the media marketplace and to share that knowledge with all CBS Corporation divisions as well as outside clients and potential partners. The majority of the research conducted by the unit is done at CBS Television City, which is a state-of-the-art facility located in Las Vegas within the MGM Grand Hotel.
With more than 140 offices in 80 countries, OMD is the largest and most innovative media communications specialist in the world, delivering breakthrough marketing strategies for many of the world's most successful and well-known brands. With its recently launched Ignition Factory intelligence arm, OMD is taking the combination of influence and insight to a whole new level, powering innovative ideas for today's increasingly complex, consumer-controlled media world. Named Most Creative Agency in the World by The Gunn Report for Media for four consecutive years, and 2008 Global Media Agency of the Year by Adwe
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