Navigation Links
CBS and OMD Partner to Provide the Agency With Access to the Network's Television City Research Facility in Las Vegas
Date:11/9/2009

V and Gaming
  • Determining effective levels of multi-media exposure
  • Eye tracking to optimize digital, mobile and video game ad placements and sizing
  • Brain scanning to explore the neuro-science of consumer response to advertising
  • Ongoing evolution of new measurement techniques parallel to media innovation and the emergence of new technologies
  • "Beyond the state-of-the-art research capabilities, top flight professional recruiters and moderators, and a continuous, diverse sample pool, our Television City facility offers a benefit that is unique in the industry -- and invaluable to marketers," said David Poltrack, Chief Research Officer and President of CBS Vision. "Because we are an entertainment destination, marketers can see how consumers engage across media platforms in a mode that more closely resembles the way they engage with media in real life. The opportunities for enhanced insights for OMD clients, and shared learning between CBS Vision and OMD, are significant and exciting. We applaud OMD for being the first ad agency to take advantage of the research capabilities offered at Television City."

    "We're proud to bring this outstanding and unprecedented research architecture -- enabled by the strong relationship between CBS and OMD --to our clients," said OMD CEO Alan Cohen. "With this partnership, our two organizations are driving a seismic shift in the media effectiveness research paradigm - from siloed and synthetic, to integrated and organic. Communications Lab@OMD represents the next evolution in media research - true, multi-platform engagement that gives marketers a higher level of insight into how their consumers interact with brands and messages across all media environments."

    According to Cohen, client interest in Communications Lab@OMD, which will also offer significant cost savings compared with standard rates for comparable traditional research, has been rapid and robust, with
    '/>"/>

    SOURCE Omnicom
    Copyright©2009 PR Newswire.
    All rights reserved

    Page: 1 2 3 4

    Related biology news :

    1. UAB, partners seek safe carbon dioxide storage for greener power generation
    2. FSU, Duke partner to study impact of Gulfs dead zone on shrimp fishery
    3. Allscripts and Sandata Partner to Enhance Quality in Home Care Agencies Nationwide
    4. NIH funds new phase of high school-university research partnership
    5. Nanyang Technological University and UK partners heightens cooperation in water industry
    6. BioMed Central partners with AuthorMapper
    7. Worlds largest marine protected areas sign partnership agreement
    8. NOAA and partners complete restoration project in Hempstead Harbor
    9. When proteins change partners
    10. A new protein partnership that leads to pediatric tumor regression
    11. Natural compounds, chemotherapeutic drugs may become partners in cancer therapy
    Post Your Comments:
    *Name:
    *Comment:
    *Email:
    (Date:4/6/2015)... Apr. 6, 2015 NXT-ID, Inc. (NASDAQ: ... authentication company focused on the growing mobile commerce ... patent 62/143028 for MINIATURE, MULTI-PURPOSE ANTENNA ... NXT-ID introduces a new revolutionary method ... surrounds the use of miniature antenna modules for ...
    (Date:4/1/2015)... , Apr. 1, 2015  NXT-ID, Inc. (NASDAQ: ... company focused on the growing mobile commerce market, announces ... smart wallets is underway to early access pre-order customers. ... includes usage at retail outlets including Walmart, Target, AT&T, ... report Wocket was accepted at all outlets and very ...
    (Date:3/26/2015)... March 26, 2015 The Granite ... recreation and athletic club, today announced it has implemented ... freedom of movement for members and staff, while restricting ... comprehensive process, we selected FST,s IMID Access system because ... for our members and staff, in addition to unparalleled ...
    Breaking Biology News(10 mins):NXT-ID Patents Miniature, Low Power Wireless Magnetic Stripe 2NXT-ID Patents Miniature, Low Power Wireless Magnetic Stripe 3NXT-ID Patents Miniature, Low Power Wireless Magnetic Stripe 4NXT-ID Reports Second Shipment of Wocket Smart Wallets Underway to Early Access Pre-order Customers and Provides User Feedback 2NXT-ID Reports Second Shipment of Wocket Smart Wallets Underway to Early Access Pre-order Customers and Provides User Feedback 3NXT-ID Reports Second Shipment of Wocket Smart Wallets Underway to Early Access Pre-order Customers and Provides User Feedback 4Granite Club First Private Club in North America to Implement FST Biometrics Secure Access Solution, as Part of Multi-million Dollar Expansion 2
    ... the frontal cortex in adults, researchers have shown that this ... actions. , It has been known for over 100 ... left frontal cortex, he or she often suffers difficulties in ... impairments, it has been difficult for researchers to test the ...
    ... high levels of antibodies against the Epstein-Barr virus, the ... likely to develop multiple sclerosis 15 to 20 years ... will appear in the June 2006 print issue of ... Researchers have long suspected that external factors may influence ...
    ... The cholesterol-lowering medications called statins do not appear to ... to a meta-analysis of previous studies in the January ... that statins reduce the risk of developing cancer, the ... "Statins have been studied in numerous large-scale, randomized, ...
    Cached Biology News:Big hips, big belly? It's in your genes, Joslin-led study shows 2Statins have neutral effect on risk of cancer 2
    (Date:4/24/2015)... (PRWEB) April 24, 2015 DryLet, ... use in applications such as animal waste reduction, ... oil reduction in wastewater treatment plants and restaurant ... exhibitor at the National Restaurant Association’s NRA Show ... , Representatives of the company will be available ...
    (Date:4/24/2015)... April 24 , 2015 PAREXEL International ... services provider, today announced that Partnerships in Clinical Trials ... Management, the 2015 Clinical Innovator of the Year.  The ... team for the Company,s Perceptive MyTrials ® Data-Driven ... Thursday night during the 2015 Partnership Awards in ...
    (Date:4/23/2015)... , April 23, 2015 /CNW/ - A new ... packaging award from North America,s ... Competitor Comparison won Silver in the "Sustainability, service" ... The Brandcheck "Competitor Comparison" is a service ... North American and Global peers. This benchmarking process ...
    (Date:4/23/2015)... Follow us on LinkedIn ... of genetic tests that determine individual susceptibility to ... Huntington's disease, and Alzheimer's disease. Predictive diagnostics are ... interaction in diseased tissue/cells to understand and determine ... response to treatment, such as in the numerous ...
    Breaking Biology Technology:DryLet to Showcase Bio-React at the National Restaurant Association’s NRA Show 2015 May 16-19, 2015 in Chicago, Illinois 2PAREXEL Honored With 2015 Clinical Innovator Of The Year Award From Partnerships In Clinical Trials 2PAREXEL Honored With 2015 Clinical Innovator Of The Year Award From Partnerships In Clinical Trials 3PAREXEL Honored With 2015 Clinical Innovator Of The Year Award From Partnerships In Clinical Trials 4PAREXEL Honored With 2015 Clinical Innovator Of The Year Award From Partnerships In Clinical Trials 5Increasing Disease Prevalence & Focus on Preventive Healthcare Drive the Predictive Diagnostics Market, According to a New Report by Global Industry Analysts, Inc. 2Increasing Disease Prevalence & Focus on Preventive Healthcare Drive the Predictive Diagnostics Market, According to a New Report by Global Industry Analysts, Inc. 3
    ... 21, 2011 United Therapeutics Corporation (Nasdaq: ... its FREEDOM-C(2) registration trial was completed on March ... multi-center, international, double-blind, randomized, placebo-controlled study of a ... in pulmonary arterial hypertension (PAH) patients receiving an ...
    ... Paul Braun,s lab look like any others, but they ... three-dimensional nanostructure for battery cathodes that allows for dramatically ... The researchers, findings will be published in the March ... Nanotechnology. Aside from quick-charge consumer electronics, batteries ...
    ... 18, 2011 Driving value for customers is critical to ... points between a customer and an organization, there has to ... an organization to succeed in the marketplace. ... Practices, LLC., noted in this month,s special issue of PharmaVoice ...
    Cached Biology Technology:United Therapeutics Corporation Completes Enrollment of FREEDOM-C(2) Trial 2Batteries charge quickly and retain capacity, thanks to new structure 2Batteries charge quickly and retain capacity, thanks to new structure 3Best Practices, LLC Showcases Its Expertise in Customer Relationship Management 2
    ...
    Smac/DIABLO (CT) - IgG for Western Blotting, Host: Rabbit Family: Smac/DIABLO...
    Mouse monoclonal [ICRF 44] to Integrin alpha M...
    ... The new Finnpipette Focus ... tip cone for pipetting from ... other narrow and long necked ... that whatever volume you select, ...
    Biology Products: