Navigation Links
CBS and OMD Partner to Provide the Agency With Access to the Network's Television City Research Facility in Las Vegas
Date:11/9/2009

V and Gaming
  • Determining effective levels of multi-media exposure
  • Eye tracking to optimize digital, mobile and video game ad placements and sizing
  • Brain scanning to explore the neuro-science of consumer response to advertising
  • Ongoing evolution of new measurement techniques parallel to media innovation and the emergence of new technologies
  • "Beyond the state-of-the-art research capabilities, top flight professional recruiters and moderators, and a continuous, diverse sample pool, our Television City facility offers a benefit that is unique in the industry -- and invaluable to marketers," said David Poltrack, Chief Research Officer and President of CBS Vision. "Because we are an entertainment destination, marketers can see how consumers engage across media platforms in a mode that more closely resembles the way they engage with media in real life. The opportunities for enhanced insights for OMD clients, and shared learning between CBS Vision and OMD, are significant and exciting. We applaud OMD for being the first ad agency to take advantage of the research capabilities offered at Television City."

    "We're proud to bring this outstanding and unprecedented research architecture -- enabled by the strong relationship between CBS and OMD --to our clients," said OMD CEO Alan Cohen. "With this partnership, our two organizations are driving a seismic shift in the media effectiveness research paradigm - from siloed and synthetic, to integrated and organic. Communications Lab@OMD represents the next evolution in media research - true, multi-platform engagement that gives marketers a higher level of insight into how their consumers interact with brands and messages across all media environments."

    According to Cohen, client interest in Communications Lab@OMD, which will also offer significant cost savings compared with standard rates for comparable traditional research, has been rapid and robust, with
    '/>"/>

    SOURCE Omnicom
    Copyright©2009 PR Newswire.
    All rights reserved

    Page: 1 2 3 4

    Related biology news :

    1. UAB, partners seek safe carbon dioxide storage for greener power generation
    2. FSU, Duke partner to study impact of Gulfs dead zone on shrimp fishery
    3. Allscripts and Sandata Partner to Enhance Quality in Home Care Agencies Nationwide
    4. NIH funds new phase of high school-university research partnership
    5. Nanyang Technological University and UK partners heightens cooperation in water industry
    6. BioMed Central partners with AuthorMapper
    7. Worlds largest marine protected areas sign partnership agreement
    8. NOAA and partners complete restoration project in Hempstead Harbor
    9. When proteins change partners
    10. A new protein partnership that leads to pediatric tumor regression
    11. Natural compounds, chemotherapeutic drugs may become partners in cancer therapy
    Post Your Comments:
    *Name:
    *Comment:
    *Email:
    (Date:7/2/2015)... Fingerprint Cards has received an order for its ... distributor World Peace Industrial Group (WPI), part of WPG Holdings. ... . Deliveries are planned to take place during Q3 ... manufacturers in Asia . The order value ... of approximately 2,200 MSEK for 2015. Jörgen Lantto, ...
    (Date:6/25/2015)... , June 25, 2015 ... Market by Type (Swipe & Area), Technology, Material (Optical ... Healthcare, Commercial Security & Others) & Geography - ... marketsandmarkets, the said market is expected to reach ... 17.1%. Browse 76 market Tables ...
    (Date:6/24/2015)... Calif. , June 24, 2015  Synaptics ... of human interface solutions, today announced that Sharp ... to provide secure authentication for its latest flagship ... reached more than 200 million shipments of its ... Sharp reinforces Synaptics, strength, scalability and leadership in ...
    Breaking Biology News(10 mins):FPC Receives Order for Touch Fingerprint Sensors of 268 MSEK 2Fingerprint Sensors Market Worth $14,500.07 Million by 2020 2Fingerprint Sensors Market Worth $14,500.07 Million by 2020 3Fingerprint Sensors Market Worth $14,500.07 Million by 2020 4Synaptics Brings Natural ID Technology to Sharp's Newest Flagship Smartphone 2
    ... The battle against obesity in this country could be ... newly published study in the Journal of Physical Activity ... Denver demonstrated the effectiveness of changing behaviors at a ... viable option to address the nations obesity epidemic. ...
    ... The vision system used to process color is separate ... new study by researchers at New York Universitys Center ... and Neurobiology at Germanys University of Wrzburg. The findings, ... of the National Academy of Sciences, run counter to ...
    ... to ravage Australias native landscapes, rabbit fish may help save ... The reason, say scientists, is the same in both cases ... of stripping an area of vegetation. However, in the case ... problem and the rabbit fish, the answer. When ...
    Cached Biology News:Community-intervention study links successful town makeover focused on boosting calcium and exercise 2Scientists find color vision system independent of motion detection 2Rabbits to the rescue of the reef 2Rabbits to the rescue of the reef 3
    (Date:7/28/2015)...  Faced with increasing challenges such as costly ... symptomatic, the global healthcare industry today is gradually ... curing or significantly changing the course of a ... regenerative medicine as a viable alternative. ... health with the potential to resolve unmet medical ...
    (Date:7/27/2015)... ... July 27, 2015 , ... Production of high tenacity ... past few years in the EU. For instance, it surpassed the EUR 106 million ... million mark in 2010. Germany is a major producer, while Italy is a key ...
    (Date:7/27/2015)... , July 27, 2015 According ... by Type (Home-brew Media, Pre-formulated Media), by Application (Biobanking, Regenerative ... , Europe , Asia-Pacific ... 2019", The global biopreservation media market was valued at $247.7 ... $571.5 million by 2019, at a CAGR of 18.2% between ...
    (Date:7/26/2015)... Maine (PRWEB) , ... July 26, 2015 , ... ... release of its VALIDATE® ANEMIA calibration verification / linearity test kit. The VALIDATE® ... Each VALIDATE® ANEMIA kit is prepared using the CLSI recommended “equal delta” ...
    Breaking Biology Technology:Stem Cell Therapy to Redefine Regenerative Medicine, says Frost & Sullivan 2Stem Cell Therapy to Redefine Regenerative Medicine, says Frost & Sullivan 3Stem Cell Therapy to Redefine Regenerative Medicine, says Frost & Sullivan 4Stem Cell Therapy to Redefine Regenerative Medicine, says Frost & Sullivan 5High Tenacity Filament Yarn of Viscose Rayon Consumption to Grow Swiftly in the EU, Forecasts BAC Reports in New Study Available at MarketPublishers.com 2Global Biopreservation Media Market to be Worth $571.5 Million by 2019 2Global Biopreservation Media Market to be Worth $571.5 Million by 2019 3Maine Standards Company, LLC Announces Release of VALIDATE® ANEMIA Calibration Verification / Linearity Test Kit 2
    ... Large mass amounts of ready-to-use , ... now be , easily prepared using ... is based on Ambion's patented high-yield transcription technology , ... dsRNA clean up. The kit incorporates a single ...
    ... Large scale gene expression studies ... synthesize and then , purify high ... MEGAscript RNAi Kit includes reagents for both dsRNA production and , ... clean up in a 96 well plate , ...
    ... Appropriate storage of cells or tissue , ... preservation of , intact RNA ... solution designed specifically to maintain RNA integrity , ... commonly asked questions regarding <A , ...
    Cached Biology Technology:RNAi in Non-Mammalian Cultured Cells 2RNAi in Non-Mammalian Cultured Cells 3RNAi in Non-Mammalian Cultured Cells 4RNAi in Non-Mammalian Cultured Cells 5RNAi in Non-Mammalian Cultured Cells 6RNAi in Non-Mammalian Cultured Cells 7RNAi for High Throughput Analysis 2RNAlater FAQs: Preserving RNA Before Isolation 2RNAlater FAQs: Preserving RNA Before Isolation 3RNAlater FAQs: Preserving RNA Before Isolation 4
    Carbonate-Bicarbonate Buffer Capsules. For use in coating ELISA plates. Dissolve contents of 1 capsule in 100 ml deionized water to yield 0.05 M carbonate-bicarbonate buffer, pH 9.6....
    Immunogen: Synthetic peptide: S(399) P W S E L E F Q F P D D K D P V W E F(418) Storage: -20 C, Avoid Freeze/Thaw Cycles...
    Immunogen: C terminus [VQLKRSKNDSKPYC] of cardiac elav-type RNA-binding protein (ETR-3) Storage: -20 C, Avoid Freeze/Thaw Cycles...
    Borosilicate Glass. Certified for use with the Beacon 2000 Systems, 1,000 tubes/case...
    Biology Products: