Navigation Links
CBS and OMD Partner to Provide the Agency With Access to the Network's Television City Research Facility in Las Vegas
Date:11/9/2009

V and Gaming
  • Determining effective levels of multi-media exposure
  • Eye tracking to optimize digital, mobile and video game ad placements and sizing
  • Brain scanning to explore the neuro-science of consumer response to advertising
  • Ongoing evolution of new measurement techniques parallel to media innovation and the emergence of new technologies
  • "Beyond the state-of-the-art research capabilities, top flight professional recruiters and moderators, and a continuous, diverse sample pool, our Television City facility offers a benefit that is unique in the industry -- and invaluable to marketers," said David Poltrack, Chief Research Officer and President of CBS Vision. "Because we are an entertainment destination, marketers can see how consumers engage across media platforms in a mode that more closely resembles the way they engage with media in real life. The opportunities for enhanced insights for OMD clients, and shared learning between CBS Vision and OMD, are significant and exciting. We applaud OMD for being the first ad agency to take advantage of the research capabilities offered at Television City."

    "We're proud to bring this outstanding and unprecedented research architecture -- enabled by the strong relationship between CBS and OMD --to our clients," said OMD CEO Alan Cohen. "With this partnership, our two organizations are driving a seismic shift in the media effectiveness research paradigm - from siloed and synthetic, to integrated and organic. Communications Lab@OMD represents the next evolution in media research - true, multi-platform engagement that gives marketers a higher level of insight into how their consumers interact with brands and messages across all media environments."

    According to Cohen, client interest in Communications Lab@OMD, which will also offer significant cost savings compared with standard rates for comparable traditional research, has been rapid and robust, with
    '/>"/>

    SOURCE Omnicom
    Copyright©2009 PR Newswire.
    All rights reserved

    Page: 1 2 3 4

    Related biology news :

    1. UAB, partners seek safe carbon dioxide storage for greener power generation
    2. FSU, Duke partner to study impact of Gulfs dead zone on shrimp fishery
    3. Allscripts and Sandata Partner to Enhance Quality in Home Care Agencies Nationwide
    4. NIH funds new phase of high school-university research partnership
    5. Nanyang Technological University and UK partners heightens cooperation in water industry
    6. BioMed Central partners with AuthorMapper
    7. Worlds largest marine protected areas sign partnership agreement
    8. NOAA and partners complete restoration project in Hempstead Harbor
    9. When proteins change partners
    10. A new protein partnership that leads to pediatric tumor regression
    11. Natural compounds, chemotherapeutic drugs may become partners in cancer therapy
    Post Your Comments:
    *Name:
    *Comment:
    *Email:
    (Date:5/25/2015)... May 25, 2015  Australia,s market for wearable technologies ... 2014 saw the advent of several trials and prototypes. ... 2015 is expected to ignite interest in wearables as ... Australia . This in turn will spur ... drive new partnerships amongst vendors and distributors. ...
    (Date:5/21/2015)... DALLAS , May 21, 2015 ... report, "Thermal Imaging Market by Solutions (Hardware, Software, Services), ... Veterinary, Automotive & others), by End-Users (Military & ... published by MarketsandMarkets, Thermal Imaging Market is expected ... $9998.9 Million by 2020, at a Compound Annual ...
    (Date:5/20/2015)... 2015 NXT-ID, Inc. (NASDAQ: NXTD ) ... subsidiary, 3D-ID LLC, a company engaged in biometric identification ... biometrics technology portion of the recently awarded TIES (Technical ... of the Army. 3D-ID LLC has a ... law enforcement and security agencies. Gino ...
    Breaking Biology News(10 mins):Australian wearables market to grow at CAGR of 78%; revenue of A$1 billion by 2018, says Frost & Sullivan 2Australian wearables market to grow at CAGR of 78%; revenue of A$1 billion by 2018, says Frost & Sullivan 3Australian wearables market to grow at CAGR of 78%; revenue of A$1 billion by 2018, says Frost & Sullivan 4Thermal Imaging Market Worth $9,998.9 Million by 2020 2Thermal Imaging Market Worth $9,998.9 Million by 2020 3Thermal Imaging Market Worth $9,998.9 Million by 2020 4NXT-ID, Inc Announces Participation as Member of Team Battelle for TIES Contract Award 2NXT-ID, Inc Announces Participation as Member of Team Battelle for TIES Contract Award 3
    ... WASHINGTON -- Recipients of the 10th annual Communication Awards ... National Academy of Engineering, and Institute of Medicine. ... part of the Keck Futures Initiative, these prestigious awards ... recognize excellence in reporting and communicating science, engineering, and ...
    ... Ghrelin is a hormone released by the lining of the ... help combat obesity -- in fact, a vaccine that lowers ... as a treatment for obesity. However, many people eat ... increase stress, its effectiveness as a treatment for obesity may ...
    ... RIVERSIDE, Calif. -- Turfgrass and landscape professionals will have the ... and management on Thursday, Sept. 13, 2012, at the University ... a.m. and ending at 2:30 p.m., will be held at ... King Blvd., Riverside. Parking will be available in ...
    Cached Biology News:Daniel Kahneman's 'Thinking, Fast and Slow' wins best book award from academies 2Low ghrelin -- reducing appetite at the cost of increased stress? 2Turfgrass and Landscape Research Field Day to be held in California, Sept. 13 2
    (Date:5/26/2015)... ANGELES , May 26, 2015 Pharmaco-Kinesis ... Board (NOCAB) recently convened at Shutters on the Beach ... review the development status of the Company,s innovative Metronomic ... designed to locally deliver chemotherapy over time to a ... dose delivery capacity and biofeedback system in real-time.  ...
    (Date:5/26/2015)... 26, 2015 Mr. Kevin Xu , President ... Barack Obama and President Bill Clinton ... loss of Dr. Rongxiang Xu , Kevin,s father. ... ahead of his time, Dr. Xu,s commitment to the advancement ... legacy that will not be forgotten. As a renowned life ...
    (Date:5/26/2015)... May 26, 2015 /PRNewswire/ - Fluorinov Pharma (Fluorinov), a ... Luke M. Beshar to its Board of Directors. ... pharmaceutical industry expertise as Fluorinov accelerates its clinical development ... team, it is a pleasure to welcome Luke to ... impact on the strategy, financial strength and success of ...
    (Date:5/26/2015)... PRC Clinical, the Clinical Trial ... Regenerative Medicine (ARM). The ARM counts more than ... commercialization of transformational treatments and cures for patients ... CRO focused in Clinical Trial Management, has developed ... research working with sponsors in the United States ...
    Breaking Biology Technology:Pharmaco-Kinesis Corporation Convenes Third Neuro-Oncology Clinical Advisory Board Meeting 2Pharmaco-Kinesis Corporation Convenes Third Neuro-Oncology Clinical Advisory Board Meeting 3Pharmaco-Kinesis Corporation Convenes Third Neuro-Oncology Clinical Advisory Board Meeting 4Pharmaco-Kinesis Corporation Convenes Third Neuro-Oncology Clinical Advisory Board Meeting 5Dr. Rongxiang Xu, Beyond A Legend 2Luke M. Beshar Appointed to Fluorinov Pharma Board of Directors 2Luke M. Beshar Appointed to Fluorinov Pharma Board of Directors 3PRC Clinical Joins 200+ Member Organizations in The Alliance for Regenerative Medicine (ARM) 2PRC Clinical Joins 200+ Member Organizations in The Alliance for Regenerative Medicine (ARM) 3
    ... ImmunoVaccine Technologies Inc. (IVT), a vaccine development company, ... Institute of Allergy and Infectious Diseases (NIAID) at ... USA. The research collaboration involves formulating NIAID antigens ... potential vaccines for HIV and malaria. , "NIAID ...
    ... VIEW, California, February 25 BN,ImmunoTherapeutics, Inc. announced ... the vaccine was licensed from the National Institutes ... once again confirms the,excellent safety and efficacy results ... Cancers Symposium (GU) on February 26-28, 2009 in,Orlando, ...
    ... 25 Cerimon Pharmaceuticals, Inc., announced today ... once-daily topical diclofenac sodium patch Phase III program. ... III clinical studies with Cerimon,s diclofenac patch. The ... diclofenac patch compared to placebo for the treatment of ...
    Cached Biology Technology:ImmunoVaccine Technologies Signs Agreement with National Institutes of Health to Explore Vaccines for HIV and Malaria 2BN ImmunoTherapeutics Reports Further Data on PROSTVAC(TM) 2BN ImmunoTherapeutics Reports Further Data on PROSTVAC(TM) 3Cerimon Pharmaceuticals Initiates Phase III Clinical Studies to Evaluate Its Topical Diclofenac Sodium Patch for Mild-to-Moderate Pain 2
    ... for microRNA expression profiling ,miRCURY ... Locked Nucleic Acid (LNA) technology to provide ... short microRNA (miRNA) targets. miRCURY LNA Arrays ... RNA (no need for microRNA enrichment) labeled ...
    ... slightly cloudy liquid. Yellow, oily, bacterial ... each containing 10 ml of Freund's ... proportions by weight: 85% Drakeol 5NF, ... and 0.1% Mycobacterium butyricum ...
    With sodium bicarbonate. Sterile, Cell culture tested...
    For removal of the zona pellucida. Sterile, Mouse Embryo tested...
    Biology Products: