Brown and beige dominate the plate: Daily dose of color needed to fill America's 'phytonut...(t we need to think about more than just ...)

Date:10/15/2009

t we need to think about more than just quantity when it comes to our fruits and vegetables," said Amy Hendel, a registered physician assistant and health/wellness expert working with the NUTRILITE brand on a new campaign to educate people about phytonutrients and the importance of eating a variety of colorful fruits and vegetables. "A daily dose of color could result in positive health benefits," Hendel added.

By looking at phytonutrient intakes among Americans who meet their daily fruit and vegetable recommendations, the report identified "prudent intake" levels for 14 select phytonutrients in the absence of government guidelines for phytonutrients. The gap was then determined by comparing the "prudent intake" levels with intakes of average Americans.

The select phytonutrients analyzed within each color category of America's Phytonutrient Report included EGCG, isothiocyanate, lutein/zeaxanthin and isoflavones for green, lycopene and ellagic acid for red, allicin and quercetin for white, anthocyanidins and resveratrol for purple/blue, and alpha-carotene, beta-carotene, hesperitin and beta-cryptoxanthin for yellow/orange.

New Phytonutrient Spectrum Helps Americans Close Phytonutrient Gap

To see whether they have a phytonutrient gap, people can check out the colorful new NUTRILITE Phytonutrient Spectrum, which brings to life the colors, health benefits and fruits and vegetables associated with phytonutrients at www.nutrilite.com/color. There they can also find Your Daily Phytonutrient Snapshot, which helps determine by color the fruits and vegetables of which they need to eat more to help close their individual phytonutrient gap.

The NUTRILITE Phytonutrient Spectrum was inspired by New York artist Tattfoo Tan who is known for using large-scale and interactive public art to educate people about nutrition.

Filling the Phytonutrient Gap

While many people find it difficu
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Contact: Jennifer Mann jmann@webershandwick.com 312-397-6616 Weber Shandwick Worldwide Source:Eurekalert

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