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Brandeis and Smart Balance team up to advance heart-healthy research
Date:11/6/2008

of Smart Balance buttery spread more than a decade ago to replace heart-damaging trans fat. Trans fat raises serum levels of LDL, so-called bad cholesterol, and reduces the level of HDL, or good, cholesterol, as well as increases other cardiovascular disease risk factors. Since the original technology was licensed to Smart Balance, the company has marketed a growing family of heart-healthier products, including oils, sprays, spreads, popcorn, peanut butter, and blends using the heart-healthier technology invented at Brandeis.

Additionally, Hayes and Perlman have licensed their patented technology to fortify milk with vitamin E to Smart Balance. Drinking milk with vitamin E may help prevent heart disease, certain cancers, diabetes, skin aging, and other conditions that result from oxidative processes. The fortified milk is available in a growing number of regions throughout the U.S. Perlman has also developed and licensed technology to Smart Balance for stabilizing omega-3 fatty acids in foods, including Smart Balance peanut butter and milk products.

"Smart Balance looks forward to strengthening its technology partnership with Brandeis University," said Smart Balance Chief Operating Officer Robert Gluck. "This partnership with Brandeis will help Smart Balance achieve its goal of developing innovative and great-tasting new food products which address wellness needs of all consumers."


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Contact: Laura Gardner
gardner@brandeis.edu
781-736-4204
Brandeis University
Source:Eurekalert

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