Navigation Links
Brandeis and Smart Balance team up to advance heart-healthy research
Date:11/6/2008

Waltham, Mass.Brandeis University has announced a multi-year $1 million sponsored research agreement with Smart Balance Inc. through its wholly owned subsidiary, the maker of Smart Balance buttery spread and other low-fat and fat-free foods that help lower cholesterol through a patented blend of natural vegetable oils. In addition, Brandeis and Smart Balance have entered into a collaboration and license to develop a second-generation heart-healthy fat for Smart Balance.

The funding will support continued research on diet factors that affect cholesterol metabolism and diabetes in the lab of nutritionist K.C. Hayes, who, along with research scientist Dan Perlman, invented and patented the Smart Balance blend of oils that improves the HDL/LDL cholesterol ratio, in part, by replacing dietary trans fat in food products.

Under the agreement, $1 million will be paid over ten years, with an option to increase funding. The bulk of support, $650,000, will be paid over the first three years, starting this fall. In addition to the $1 million, Smart Balance has committed $500,000 to support animal and human testing of new food technologies under the collaboration and license agreement.

The deal is one of the largest industry-sponsored research agreements in Brandeis' history, said Irene Abrams, executive director of the Office of Technology Licensing at Brandeis. "It's clear that the Smart Balance management believes, as we do, that the best future technology in this area will come from Brandeis," she said.

"We are very excited about extending our earlier research applications in order to generate additional better foods for healthier living," said Hayes, who has researched lipid metabolism for three decades. "It is a real vote of confidence to have Smart Balance step in with resources to support our research, and we look forward to deepening this partnership."

Hayes and Perlman developed and licensed the technology at the heart of Smart Balance buttery spread more than a decade ago to replace heart-damaging trans fat. Trans fat raises serum levels of LDL, so-called bad cholesterol, and reduces the level of HDL, or good, cholesterol, as well as increases other cardiovascular disease risk factors. Since the original technology was licensed to Smart Balance, the company has marketed a growing family of heart-healthier products, including oils, sprays, spreads, popcorn, peanut butter, and blends using the heart-healthier technology invented at Brandeis.

Additionally, Hayes and Perlman have licensed their patented technology to fortify milk with vitamin E to Smart Balance. Drinking milk with vitamin E may help prevent heart disease, certain cancers, diabetes, skin aging, and other conditions that result from oxidative processes. The fortified milk is available in a growing number of regions throughout the U.S. Perlman has also developed and licensed technology to Smart Balance for stabilizing omega-3 fatty acids in foods, including Smart Balance peanut butter and milk products.

"Smart Balance looks forward to strengthening its technology partnership with Brandeis University," said Smart Balance Chief Operating Officer Robert Gluck. "This partnership with Brandeis will help Smart Balance achieve its goal of developing innovative and great-tasting new food products which address wellness needs of all consumers."


'/>"/>

Contact: Laura Gardner
gardner@brandeis.edu
781-736-4204
Brandeis University
Source:Eurekalert

Related biology news :

1. New research center at Brandeis to combine materials science and biology
2. Corazonas Foods and Brandeis University partner to create cholesterol-reducing snacks
3. e-Smart Technologies to Introduce Next Generation I AM Smart Card Technology at Cartes 2008 in Paris
4. Bee smart, bee healthy
5. JDRF to provide $1M in funding to SmartCells, Inc.
6. Full-Featured Video Analytics Platform Available in Smart Camera Format
7. Home Improvement Star Debbe Dunning is New smartTOUCH Spokesperson
8. Sony Cyber-shot Cameras Get Smarter
9. Smart contact lenses
10. Smart materials get smarter with ability to better control shape and size
11. Get smart about what you eat and you might actually improve your intelligence
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/19/2017)... 19, 2017 The global military ... is marked by the presence of several large global ... by five major players - 3M Cogent, NEC Corporation, ... for nearly 61% of the global military biometric market ... the global military biometrics market boast global presence, which ...
(Date:4/13/2017)... April 13, 2017 UBM,s Advanced Design and ... will feature emerging and evolving technology through its 3D ... will run alongside the expo portion of the event ... and demonstrations focused on trending topics within 3D printing ... and manufacturing event will take place June 13-15, 2017 at ...
(Date:4/11/2017)... 2017 Research and Markets has announced the ... to their offering. ... eye tracking market to grow at a CAGR of 30.37% during ... Market 2017-2021, has been prepared based on an in-depth market analysis ... and its growth prospects over the coming years. The report also ...
Breaking Biology News(10 mins):
(Date:5/24/2017)... ... May 23, 2017 , ... ... and permanent modular buildings, announced the launch of the Mobile Big Room. ... characteristics to help support on-site teamwork and collaboration. , The Mobile Big ...
(Date:5/23/2017)... ... May 23, 2017 , ... ... cloud-based file transfer solution that makes it easy for organizations to send and ... worry about cumbersome FTP software or email file size limitations. , Using ...
(Date:5/23/2017)... ... May 22, 2017 , ... NetDimensions has ... the Aragon Research Globe™ for Corporate Learning, 2017. , Aragon Research defines Leaders ... demand, and effectively perform against those strategies. NetDimensions’ ranking as a Leader due ...
(Date:5/23/2017)... ... 2017 , ... Kathy Goin is joining myClin ... years of expertise in establishing and leading clinical operations at Sponsors including Trevena, ... therapist, through a variety of leadership roles in Clinical Operations, to her current ...
Breaking Biology Technology: