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BodyMedia & FitOrbit Up the Ante in Personalized Weight Loss
Date:12/5/2012

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"When it comes to weight loss, if it's not personal, it's not possible," said FitOrbit founder and personal training industry pioneer "Body by Jake" Steinfeld.  "This partnership takes personal to a whole new level by giving our trainers accurate calorie burn and other metrics for each FitOrbit member who wears a BodyMedia armband. Our users get even more personalized meal and workout plans based on their actual daily behavior – making their weight loss journey that much more successful."

"The first step in losing weight is knowing how many calories you're taking in compared to how many you're burning. The second step is knowing what to do with that information," said Christine Robins, BodyMedia CEO. "FitOrbit's ability to provide certified personal trainers who can analyze the data collected by our armbands and then use it to adapt workout and meal plans, and do it all online, represents a compelling new model for assisting consumers on their weight loss journey."

BodyMedia armbands are available at http://www.bodymedia.com/Shop.  BodyMedia customers can receive an additional 30% off any FitOrbit plan by visiting http://www.fitorbit.com/ib/BodyMediaSAVES.

About BodyMedia, Inc.
BodyMedia pioneered the development of wearable body monitors that collect physiological data for use in improving health, wellness and fitness. Founded in 1999, the company today provides a variety of around-the-clock on-body monitors utilizing proprietary technology that has been clinically validated for accuracy. Data captured by BodyMedia devices is used by consumers as well as health and wellness professionals to guide behavioral changes to control weight and promote an active lifestyle – two factors that are routinely cited as keys to combat and manage serious medical conditions.  BodyMedia has amassed one of the largest data
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SOURCE BodyMedia
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