Navigation Links
BodyMedia & FitOrbit Up the Ante in Personalized Weight Loss

LOS ANGELES and PITTSBURGH, Dec. 5, 2012 /PRNewswire/ -- In a partnership that brings new personalization power to online weight loss counseling, FitOrbit is now enabling its members to transmit body monitoring data collected by BodyMedia FIT™ armbands to their online trainers. The integration gives FitOrbit trainers access to clinically proven calorie burn measurements as well as activity level and sleep pattern data that helps trainers optimize the member's meal and workout plans, thus enhancing the efficacy of FitOrbit's independently verified online weight loss program.

The integration:

  • Automatically updates the subscriber's FitOrbit activity journal as data captured by the armband is sent to BodyMedia servers, greatly reducing the need to manually log activities on the FitOrbit website or mobile app.
  • Provides actual on-body measurements rather than user guesstimates, leveraging BodyMedia's ability to capture over 5,000 physiological data points per minute and use its proprietary algorithms to convert those readings into meaningful metrics.  
  • Enhances the personalization of FitOrbit's workout and meal plans by enabling FitOrbit trainers to provide precise feedback and plan updates based on each subscriber's actual behavior.

These features amplify the benefits of the FitOrbit service – in which certified personal trainers provide each member customized meal and exercise plans based on that member's unique needs and goals.  The expert guidance, personal motivation, daily activity monitoring and continuous feedback provided by FitOrbit trainers create accountability and the indispensable human connection that contribute to weight loss success – for $12/week instead of the $60 per hour most trainers charge at the gym.

"When it comes to weight loss, if it's not personal, it's not possible," said FitOrbit founder and personal training industry pioneer "Body by Jake" Steinfeld.  "This partnership takes personal to a whole new level by giving our trainers accurate calorie burn and other metrics for each FitOrbit member who wears a BodyMedia armband. Our users get even more personalized meal and workout plans based on their actual daily behavior – making their weight loss journey that much more successful."

"The first step in losing weight is knowing how many calories you're taking in compared to how many you're burning. The second step is knowing what to do with that information," said Christine Robins, BodyMedia CEO. "FitOrbit's ability to provide certified personal trainers who can analyze the data collected by our armbands and then use it to adapt workout and meal plans, and do it all online, represents a compelling new model for assisting consumers on their weight loss journey."

BodyMedia armbands are available at  BodyMedia customers can receive an additional 30% off any FitOrbit plan by visiting

About BodyMedia, Inc.
BodyMedia pioneered the development of wearable body monitors that collect physiological data for use in improving health, wellness and fitness. Founded in 1999, the company today provides a variety of around-the-clock on-body monitors utilizing proprietary technology that has been clinically validated for accuracy. Data captured by BodyMedia devices is used by consumers as well as health and wellness professionals to guide behavioral changes to control weight and promote an active lifestyle – two factors that are routinely cited as keys to combat and manage serious medical conditions.  BodyMedia has amassed one of the largest databases of information about the human body, and the technology has been used in more than 100 clinical research studies covering health issues such as obesity, COPD, diabetes, cystic fibrosis, cancer, bariatrics, sleep and intensive care. BodyMedia is privately held and based in Pittsburgh, PA. For more information, visit

About FitOrbit, Inc.
Launched in June 2009 by one of the fitness industry's reigning icons, Jake Steinfeld of "Body by Jake" fame, FitOrbit provides real personal trainers and weight loss plans for $12/week. FitOrbit's investors include healthcare giant WellPoint, Spark Capital, Polar Capital and Ron Conway. Subscribers receive a full lifestyle package including an ideally matched trainer, a smartly personalized workout regimen, realistic meal plan, plus 24/7 support. Each user's dedicated trainer provides the constant motivation, guidance and irreplaceable human touch vital to weight loss success, which is also fully accessible via the FitOrbit for iPhone app. FitOrbit is available at and is also sold through diet foods leader Jenny Craig and fitness celebrities including Jackie Warner. Based in Los Angeles, California, FitOrbit is a place where fitness revolves around its members. For more information, visit  

SOURCE BodyMedia
Copyright©2012 PR Newswire.
All rights reserved

Related biology news :

1. Public invited to An Evening of Science & Art at ASCB Annual Meeting
2. USDA study shows trends in public and private agricultural R&D
3. Feature package of Congo Basin forest photos, stories & videos
4. Columbia awards 2012 Naomi Berrie Award to Drs. Christophe Benoist & Diane Mathis
5. Earth on acid: The present & future of global acidification
6. Cross Match Technologies Undoubtedly Offers the Highest Value to Customers in the North American Biometrics Market, Says Frost & Sullivan
7. Statistics & Data Corporation Selects MedNet Solutions As Strategic Technology Partner
8. Increased Focus on Security Bolsters Growth of Biometrics Market in Asia-Pacific, Finds Frost & Sullivan
9. DARPA director: Revolutionary weapons require strong S&T partnerships
10. MARC travel awards announced for 2012 American Society for Bone & Mineral Research annual meeting
11. British team set to embark on ambitious Antarctic mission to penetrate & sample ancient buried lake
Post Your Comments:
(Date:11/4/2015)... 2015 --> ... by Transparency Market Research "Home Security Solutions Market - Global ... - 2022", the global home security solutions market is expected to ... The market is estimated to expand at a CAGR ... 2022. Rising security needs among customers at homes, the ...
(Date:10/29/2015)... , Oct. 29, 2015   MedNet Solutions ... the entire spectrum of clinical research, is pleased to ... High Tech Association (MHTA) as one of only three ... the "Software – Small and Growing" category. The Tekne Awards ... who have shown superior technology innovation and leadership. ...
(Date:10/29/2015)... Va. , Oct. 29, 2015 Daon, ... today that it has released a new version of ... customers in North America have ... IdentityX v4.0 also includes a FIDO UAF certified ... are already preparing to activate FIDO features. These customers ...
Breaking Biology News(10 mins):
(Date:11/24/2015)... -- Clintrax Global, Inc., a worldwide provider of clinical research services headquartered ... the company has set a new quarterly earnings record in Q3 ... posted for Q3 of 2014 to Q3 of 2015.   ... , with the establishment of an Asia-Pacific ... United Kingdom and Mexico , with ...
(Date:11/24/2015)... ... November 24, 2015 , ... This fall, global software ... events in five states to develop and pitch their BIG ideas to improve health ... state are competing for votes to win the title of SAP's Teen Innovator, an ...
(Date:11/24/2015)... 24, 2015 SHPG ) announced today that ... Piper Jaffray 27 th Annual Healthcare Conference in ... at 8:30 a.m. EST (1:30 p.m. GMT). --> SHPG ... will participate in the Piper Jaffray 27 th Annual Healthcare ... Tuesday, December 1, 2015, at 8:30 a.m. EST (1:30 p.m. GMT). ...
(Date:11/24/2015)... 2015  Tikcro Technologies Ltd. (OTCQB: TIKRF) today announced that its Annual ... 11:00 a.m. Israel time, at the law offices ... Street, 36 th Floor, Tel Aviv, Israel . ... and Izhak Tamir to the Board of Directors; , ... , approval of an amendment to certain terms of options granted ...
Breaking Biology Technology: