"What that paper basically says is the 2010 data shows that the most successful teams are the ones that use a less predictable, more distributed offense and that connect their players more," said Fewell. "Those were the teams that had actually hired more elite players and allowed them to work together."
Fewell believes measuring team cohesion and communication is important.
"It's one way to capture the essence of a team and teams are everywhere for people," Fewell explained. "You work in teams for all different kinds of reasons. And the same, fundamental idea of cohesion and communication structure among the individuals and the team is critical and it's not easily quantified and this gives you a way to quantify it."
Fewell talked about how her favorite team, the Phoenix Suns, measured up.
"I started working on this in part because I'm a Suns fan, especially of the 'run and gun' Suns," shared Fewell. "Our data suggested though that the 2010 Suns played the game as a fairly traditional point-guard centered play style. The Lakers and Celtics, in contrast, showed the network equivalent of the triangle offense, and it paid off for them. They were the teams in the finals that year."
|Contact: Sandra Leander|
Arizona State University