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BIO-key(R) International Taps JMR Worldwide for PR, IR and Strategic Communications
Date:3/22/2010

WALL, N.J., March 22 /PRNewswire-FirstCall/ -- BIO-key International, Inc. (OTC Bulletin Board: BKYI), a leader in finger-based biometric identification solutions, today announced that it has engaged JMR Worldwide as its public relations and strategic communications agency of record.  JMR Worldwide will direct the Company's media, industry analyst, investor relations and other communications initiatives.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050509/BIOKEYLOGO)

"The recent innovations in our fingerprint biometric solutions, coupled with a wave of recent, noteworthy new customer wins and strategic partnerships, such as our integration into IBM's Tivoli Access Manager for Enterprise Single Sign-On, has BIO-key poised to not only expand its industry footprint, but to also significantly advance the worldwide adoption of biometrics," said Michael DePasquale, CEO, BIO-key International. "JMR has an unmatched track record working with technology, public safety and security providers, as well as an intimate knowledge of the global market.  Our recent successes, the inherent market opportunities and growing demand for reliable, state-of-the-art solutions, dictate that we engage an experienced partner to effectively communicate our message."

JMR Worldwide is a full service public relations firm with a unique expertise in the telecommunications, technology and financial services markets. Founded in 2003 and headquartered in New York, NY, the boutique agency is best known for its results-oriented campaigns that combine strategic public relations, investor relations and social networking programs to build brand awareness, increase client revenues and maximize shareholder value.

Mr. DePasquale continued, "I am extremely pleased that we have retained one of the world's leading boutique PR/IR agencies that will drive BIO-key's communications, and help us achieve both our short-term and long-term goals."

About BIO-key

BIO-key International, Inc., headquartered in Wall, New Jersey, develops and delivers advanced identification solutions to commercial and government enterprises, integrators, and custom application developers. BIO-key's award winning, high performance, scalable, cost-effective and easy-to-deploy biometric finger identification technology accurately identifies and authenticates users of wireless and enterprise applications. Our solutions are used in local embedded OEM products as well as some of the world's largest identification deployments to improve security, guarantee identity, and help reduce identity theft.  BIO-key's technology is offered directly or by market leading partners around the world. (http://www.bio-key.com)

About JMR Worldwide

JMR Worldwide is a full service public relations agency headquartered in New York, NY.  Founded in 2003, the Firm’s core area of expertise is in leveraging strategic public relations, investor relations and social networking programs to build brand awareness, increase client revenues and enhance shareholder value. With extensive media, analyst and industry contacts across all disciplines, JMR has produced an unrivaled track record of securing coverage for its clients, which represent industries ranging from technology, telecommunications, financial services, public safety and security. JMR’s team of senior-level practitioners are expertly trained in all facets of strategic public relations and marketing communications including: strategy, positioning and message development; collateral materials development; tactical media, analyst, thought leader and social networking execution; financial communications including investor relations; event management and crisis communications. (http://www.jmrworldwide.com).

BIO-key Safe Harbor Statement

Certain statements contained in this press release may be construed as "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 (the "Act").  The words "estimate," "project," "intends," "expects," "anticipates," "believes" and similar expressions are intended to identify forward-looking statements.  Such forward-looking statements are made based on management's beliefs, as well as assumptions made by, and information currently available to, management pursuant to the "safe-harbor" provisions of the Act.  These statements are subject to certain risks and uncertainties that may cause actual results to differ materially from those projected on the basis of these statements.  These risks and uncertainties include, without limitation, our history of losses and limited revenue, our ability to develop new products and evolve existing ones, the impact on our business of the recent financial crisis in the global capital markets and negative global economic trends, and our ability to attract and retain key personnel.  For a more complete description of these and other risk factors that may affect the future performance of BIO-key International, Inc., see "Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2008 and its other filings with the Securities and Exchange Commission.  Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made.  The Company also undertakes no obligation to disclose any revision to these forward-looking statements to reflect events or circumstances after the date made or to reflect the occurrence of unanticipated events.

SOURCE BIO-key International, Inc.

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SOURCE BIO-key International, Inc.
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