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AppTech Launches Cutting-Edge Age Recognition App for Mobile Marketing
Date:1/19/2012

BOCA RATON, Fla., Jan. 19, 2012 /PRNewswire/ -- AppTech Corp (US OTC: APCX) announced today the launch of "ReconAge", a mobile age recognition app for Android phones. The application, available for free download in the Android Market, recognizes the approximate age of a person by making use of real time face recognition biometric systems online.

The app is the result of the close cooperation with Cognitec Tecnologia Brazil (www.cognitec.com.br), owner of the FaceMidia® patent, and data processing specialist BrScan Tecnologia (www.brscan.com.br). FaceMidia® is a highly advanced advertising engine. Now, advertisers will be able to ascertain the age, gender, and ethnicity of their audience and evaluate whether they are advertising the right products to the right demographics.

"We're changing the face of mobile marketing. AppTech is uniting brilliant minds around this idea. With the launch of ReconAge, we intend to introduce the usefulness of biometric algorithms applied to mobile devices in the field of marketing. The possibilities are virtually limitless," states AppTech Corp's CEO Elias Rocha. "Mastering this highly complex combination of biometrics and mobile communication positions AppTech at the forefront of mobile apps development." 

Marcos Flohr, CEO of Cognitec Tecnologia Brazil, adds, "Although this first version has been made available for consumers just to use for fun and entertainment, we have identified several ad delivery mechanisms which include location-based disbursement of prizes and special offers for both the person being photographed and the one who takes the picture. Today's launch opens the way to exciting commercial opportunities."

This version of ReconAge was built to run on the Android platform (operating system 2.2 and higher) and users can download to their Android devices by keying in the phrase RECONAGE in the Android marketplace. The specific Android link is: (https://market.android.com/details?id=com.apptechcorp.reconage). Versions for iPhone and iPad are scheduled to be released in March 2012. According to a recent report by research firm Gartner, Android accounted for 52.5 percent of the worldwide smartphone market in the third quarter of 2011, which already makes the current version of ReconAge a viable advertising instrument in the billion-dollar universe of mobile advertising in the Americas.

Forward-Looking Statements:

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company's annual report.

Contact:
AppTech Corp
561-801-7985
ir@apptechcorp.com

 


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SOURCE AppTech Corp
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