Navigation Links
AppTech Launches Cutting-Edge Age Recognition App for Mobile Marketing
Date:1/19/2012

BOCA RATON, Fla., Jan. 19, 2012 /PRNewswire/ -- AppTech Corp (US OTC: APCX) announced today the launch of "ReconAge", a mobile age recognition app for Android phones. The application, available for free download in the Android Market, recognizes the approximate age of a person by making use of real time face recognition biometric systems online.

The app is the result of the close cooperation with Cognitec Tecnologia Brazil (www.cognitec.com.br), owner of the FaceMidia® patent, and data processing specialist BrScan Tecnologia (www.brscan.com.br). FaceMidia® is a highly advanced advertising engine. Now, advertisers will be able to ascertain the age, gender, and ethnicity of their audience and evaluate whether they are advertising the right products to the right demographics.

"We're changing the face of mobile marketing. AppTech is uniting brilliant minds around this idea. With the launch of ReconAge, we intend to introduce the usefulness of biometric algorithms applied to mobile devices in the field of marketing. The possibilities are virtually limitless," states AppTech Corp's CEO Elias Rocha. "Mastering this highly complex combination of biometrics and mobile communication positions AppTech at the forefront of mobile apps development." 

Marcos Flohr, CEO of Cognitec Tecnologia Brazil, adds, "Although this first version has been made available for consumers just to use for fun and entertainment, we have identified several ad delivery mechanisms which include location-based disbursement of prizes and special offers for both the person being photographed and the one who takes the picture. Today's launch opens the way to exciting commercial opportunities."

This version of ReconAge was built to run on the Android platform (operating system 2.2 and higher) and users can download to their Android devices by keying in the phrase RECONAGE in the Android marketplace. The specific Android link is: (https://market.android.com/details?id=com.apptechcorp.reconage). Versions for iPhone and iPad are scheduled to be released in March 2012. According to a recent report by research firm Gartner, Android accounted for 52.5 percent of the worldwide smartphone market in the third quarter of 2011, which already makes the current version of ReconAge a viable advertising instrument in the billion-dollar universe of mobile advertising in the Americas.

Forward-Looking Statements:

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company's annual report.

Contact:
AppTech Corp
561-801-7985
ir@apptechcorp.com

 


'/>"/>
SOURCE AppTech Corp
Copyright©2010 PR Newswire.
All rights reserved

Related biology news :

1. ARVO launches new journal on translational research
2. Malaysian Prime Minister launches company for supply of biomass from oil palm
3. Allen Institute for Brain Science launches new atlas, adds new data and tools to others
4. RV Polarstern launches 28th Antarctic season
5. Scripps launches whole genome sequencing study to find root causes of idiopathic diseases
6. American Life Sciences Innovation Council Launches
7. FDA grant launches Atlanta Pediatric Device Consortium
8. NIH launches research program to explore health effects from climate change
9. MedNet Solutions Launches the iMedNet CRO Partner Program
10. MSU professor launches new field of water research, nets $2.2 million NSF grant
11. Elsevier launches Current Opinion in Virology
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/3/2016)... , June 3, 2016 ... von Nepal hat ... Lieferung hochsicherer geprägter Kennzeichen, einschließlich Personalisierung, Registrierung ... in der Produktion und Implementierung von Identitätsmanagementlösungen. ... Ausschreibung im Januar teilgenommen, aber Decatur wurde ...
(Date:6/2/2016)... --  The Weather Company , an IBM Business (NYSE: ... in which consumers will be able to interact with IBM ... voice or text and receive relevant information about the product ... have long sought an advertising solution that can create a ... and valuable; and can scale across millions of interactions and ...
(Date:6/1/2016)... June 1, 2016 Favorable Government ... Administration and Criminal Identification to Boost Global Biometrics System ... released TechSci Research report, " Global Biometrics Market ... Forecast and Opportunities, 2011 - 2021", the global biometrics ... 2021, on account of growing security concerns across various ...
Breaking Biology News(10 mins):
(Date:6/27/2016)... N.C. (PRWEB) , ... June 27, 2016 , ... ... commercial operations for Amgen, will join the faculty of the University of ... as adjunct professor of strategy and entrepreneurship at UNC Kenan-Flagler, with a focus ...
(Date:6/24/2016)... on a range of subjects including policies, debt and investment ... Speaking at a lecture to the Canadian Economics ... the country,s inflation target, which is set by both the ... "In certain areas there needs to be frequent ... not sit down and address strategy together?" He ...
(Date:6/24/2016)... NC (PRWEB) , ... June 24, 2016 , ... Researchers ... the most commonly-identified miRNAs in people with peritoneal or pleural mesothelioma. Their findings are ... to read it now. , Diagnostic biomarkers are signposts in the blood, lung ...
(Date:6/23/2016)... Mass. , June 23, 2016   ... development of novel compounds designed to target cancer ... napabucasin, has been granted Orphan Drug Designation from ... the treatment of gastric cancer, including gastroesophageal junction ... stemness inhibitor designed to inhibit cancer stemness pathways ...
Breaking Biology Technology: