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Analysis of fresh strawberries reveals consumer preferences
Date:2/26/2009

ubygem' had relatively high and consistent ratings for flavor and sweetness compared with the other selections.

Plotto summarized the results, stating; "This study shows that aroma volatiles and sugar levels must be balanced to ensure a flavor appealing to consumers. Although germplasm strongly influenced volatile composition and perceived flavor, harvest date and season were also found to be an important factor influencing strawberry composition. Genotypes with low flavor ratings were most often judged as "not sweet enough" by the panelists, thus linking flavor to sweetness preference".


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Contact: Michael W. Neff
mwneff@ashs.org
703-836-4606
American Society for Horticultural Science
Source:Eurekalert  

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Analysis of fresh strawberries reveals consumer preferences
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