Navigation Links
An inconvenient truth: Does responsible consumption benefit corporations more than society?

Are environmental and social problems such as global warming and poverty the result of inadequate governmental regulations or does the burden fall on our failure as consumers to make better consumption choices? According to a new study in the Journal of Consumer Research, responsible consumption shifts the burden for solving global problems from governments to consumers and ultimately benefits corporations more than society.

"When businesses convince politicians to encourage responsible consumption instead of implementing policy changes to solve environmental and social problems, business earns the license to create new markets while all of the pressure to solve the problem at hand falls on the individual consumer. For example, global warming is blamed on consumers unwilling to make greener choices rather than the failure of governments to regulate markets to the benefit of society and the environment," write authors Markus Giesler and Ela Veresiu (both York University).

The authors studied the World Economic Forum in Davos, Switzerland in order to examine the influence of economic elites on the creation of four types of responsible consumers: the bottom-of-the-pyramid consumer, the green consumer, the health-conscious consumer, and the financially literate consumer.

The authors identified a process that shifts responsibility from the state and corporations to the individual consumer. First, economic elites redefine the nature of the problem from political to one of individual consumption (for example, global warming stems from consumers failing to cultivate a sustainable lifestyle). Next, economic elites promote the idea that the only viable solution is for consumers to change their behavior. Third, new markets are created in order to turn this solution into a material reality (eco-friendly light bulbs, hybrid automobiles, energy efficient appliances). Finally, consumers must adopt this new ethical self-understanding.

"The implications of our study are far-reaching and relevant for consumers and policy makers alike. While the responsible consumption myth offers a powerful vision of a better world through identity-based consumption, upon closer inspection, this logic harbors significant personal and societal costs. The responsible consumption myth promotes the idea that governments can never achieve harmony between competing economic and social or environmental goals and that this instead requires a global community of morally enlightened consumers who are empowered to make a difference through the marketplace," the authors conclude.


Contact: Mary-Ann Twist
University of Chicago Press Journals

Related biology news :

1. Fertilizer use responsible for increase in nitrous oxide in atmosphere
2. Sports and energy drinks responsible for irreversible damage to teeth
3. New research finds increased growth responsible for color changes in coral reefs
4. A deeper look into the pathogen responsible for crown gall disease in plants
5. Scientists discover new type of virus responsible for a devastating disease in snakes
6. Research identifies mechanism responsible for eye movement disorder
7. Fungus responsible for 5 deaths in the wake of massive tornado
8. Scientists sequence genome of pathogen responsible for pneumocystis pneumonia
9. First in the world - Singapore scientists discover genes responsible for cornea blindness
10. Mutant gene responsible for pigeons head crests
11. No clear evidence more gluten in new wheat is responsible for increase in celiac disease
Post Your Comments:
(Date:4/13/2016)... , April 13, 2016  IMPOWER physicians supporting Medicaid ... setting a new clinical standard in telehealth thanks to ... leveraging the higi platform, IMPOWER patients can routinely track ... and body mass index, and, when they opt in, ... convenient visit to a local retail location at no ...
(Date:3/29/2016)... LegacyXChange, Inc. (OTC: LEGX ... Protect are pleased to announce our successful effort to ... of writing instruments, ensuring athletes signatures against counterfeiting and ... athletes on LegacyXChange will be assured of ongoing proof ... Bill Bollander , CEO states, "By inserting ...
(Date:3/22/2016)... , PROVO and ... Newborn Screening Ontario (NSO), which operates the highest sample ... molecular testing, and Tute Genomics and UNIConnect, leaders in ... respectively, today announced the launch of a project to ... (NGS) testing panel. NSO has been ...
Breaking Biology News(10 mins):
(Date:6/24/2016)... SAN DIEGO , June 24, 2016 /PRNewswire/ ... that more sensitively detects cancers susceptible to PARP ... individual circulating tumor cells (CTCs). The new test ... of HRD-targeted therapeutics in multiple cancer types. ... therapies targeting DNA damage response pathways, including PARP, ...
(Date:6/23/2016)... Seattle, WA (PRWEB) , ... June 23, 2016 ... ... technology, announces the release of its second eBook, “Clinical Trials Patient Recruitment and ... patient recruitment and retention in this eBook by providing practical tips, tools, and ...
(Date:6/23/2016)... , June 23, 2016 /PRNewswire/ - FACIT has ... Ontario biotechnology company, Propellon Therapeutics Inc. ... and commercialization of a portfolio of first-in-class WDR5 ... targets such as WDR5 represent an exciting class ... in precision medicine for cancer patients. Substantial advances ...
(Date:6/23/2016)... ... June 23, 2016 , ... Charm ... Mold) microbial test has received AOAC Research Institute approval 061601. , “This is ... last year,” stated Bob Salter, Vice President of Regulatory and Industrial Affairs. “The ...
Breaking Biology Technology: