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Americans want Uncle Sam's help putting healthy foods on their dinner table
Date:3/8/2010

lories, but low in nutritional value

Just the (Nutrition) Facts, Ma'am

Consumers love food-related information and want more of it, in particular basic, factual data.

  • The Nutrition Facts panel ranks first with 93 percent of shoppers saying it's a very or somewhat useful tool, followed by front-of-pack information (low fat, high in fiber, etc.) at 88 percent
  • Not quite as popular are marketing-oriented claims such as "helps lose weight," "helps build strong bones," with 71 percent of shoppers finding them useful
  • Three quarters of shoppers like seeing where their food comes from ("organic," "natural" and "sustainable farming practices")

Not It! Significant Minority Believes Others Responsible for Individuals' Eating Habits

  • When asked who holds the primary responsibility to make sure the public makes right food choices to avoid obesity, 38 percent chose: 14 percent said food companies, 12 percent said the government, nine percent said the health care system and three percent pointed to the educational systems


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Contact: Laura Muma
lmuma@foodminds.com
773-960-3960
FoodMinds LLC
Source:Eurekalert

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