The American Society for Microbiology (ASM) has been honored with non-profit public relations awards from PR News for two of its public outreach initiatives. The awards were announced in Washington, DC, on December 4, 2008.
The Society's MicrobeWorld Video series received the award for best podcast. Launched in April 2007, the online video series strives to increase public understanding and appreciation of the vital role microbes play on our planet. Since then the series has featured over 20 episodes, with topics ranging from the West Nile virus to how modern transportation has spread disease that have attracted over 1.3 million views.
Additionally, ASM and its partners the Soap and Detergent Association and Ogilvy Public Relations received the award for best press release for its 2007 release "The Dirty Truth About America's Handwashing Habits" announcing the results of the latest survey of handwashing habits in public restrooms. Started in 1996, the ASM conducts this survey periodically to raise awareness of regular handwashing as one of the easiest ways to prevent transmission of infectious diseases.
"We are very pleased to receive this recognition from our peers in the non-profit world that acknowledges the quality and success of our public outreach efforts," said Barbara Hyde, ASM Communications Director.
The PR News Nonprofit PR Awards recognize the top talent, the innovators and passionate professionals who day in, day out are making communications matter in the nonprofit public relations marketplace. The awards are presented by PR News, the leading trade publication among communicators worldwide. The winners in this year's awards program included PR professionals from nonprofits, corporations and PR firms large and small.
|Contact: Garth Hogan|
American Society for Microbiology