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American Chemical Society's Weekly PressPac -- Aug. 13, 2008
Date:8/19/2008

l & Engineering News is devoting nearly 40 pages of its Aug. 18 issue to the topic of sustainability the ability to meet the needs of people today without compromising the ability of future generations to meet their own needs, all without trashing the planet and what it means for the chemical enterprise. C&EN's package includes four essays and an editorial that describe the sweeping panorama of sustainability issues, concluding that chemists and chemistry will play key roles in finding solutions.

In C&EN's lead essay, editor-in-chief Rudy M. Baum chronicles what he argues to be a recent tipping point by which the world has shifted from talking about sustainability to gearing up to achieve it. Three other major essays examine sustainability's impact on the chemical industry, governmental activities that encourage sustainable development, and how the science of chemistry must contribute to the field in thousands of specific ways.

Baum emphasizes in the lead article that the power of chemistry, including environmentally friendly chemicals and processes, has the ability to help society exist on Earth in a sustainable way. But he cautions that this transformation won't be smooth and easy. "This is where the government enters the picture," Baum says. "People, industries, and society itself must be given incentives to change their behavior and patterns of consumption. Some of the most successful incentives are and will be economic. Others will have to take the form of regulations."

ARTICLE #7 EMBARGOED FOR 9 A.M., EASTERN TIME, August 18, 2008
"Sustainability"

This story will be available on August 18 at
http://pubs.acs.org/cen/coverstory/86/8633cover.html

FOR ADVANCE INFORMATION, CONTACT:
Michael Bernstein
ACS News Service
Phone: 202-872-6042 (Washington, D.C.) or 215-418-2407 (Philadelphia, Aug. 17-21 only)
Fax: 202-872-4370
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Contact: Michael Woods
m_woods@acs.org
202-872-4400
American Chemical Society
Source:Eurekalert  

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