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American Chemical Society resource connects scientists, discoveries, chemistry & biology interface
Date:5/6/2013

e focuses on enhancing discoverability of published research, and covers topics such as the importance of keywords and visuals, how to leverage social media to reach a broader audience, measuring an article's influence and how to choose the peer-reviewed journal best positioned to reach the author's intended audience.

"Researchers understand the benefits of a broader scientific perspective, but gaining this outlook has become increasingly difficult as scientific databases and search tools offer more precise filtering capabilities," said Tara Pritchett, Assistant Director of Marketing, ACS Publications. "Readers of online journals tell us that they miss the serendipitous discovery that came from flipping through a printed journal, as it is not uncommon to find a method or technique from an unrelated study that can help advance one's own work or spark new innovations. This new resource is meant to highlight ways for scientists to engage their curiosity and expand their research horizons, not only by aiding discovery of relevant studies outside their immediate area of specialization, but also by helping to identify the most appropriate ACS journal in which to publish their research."

"As a former research scientist with training in biology, biochemistry and chemical biology, who now works for the ACS, I have a keen appreciation for the many and varied interfaces between chemistry and biology. Our Society has been very active in expanding to meet the needs of researchers in areas of the biological sciences that were traditionally thought to be beyond the scope of chemistry, and to meet these needs we've introduced several new journals in rapidly emerging research fields," said Dr. Anirban Mahapatra, Assistant Director, Editorial Development. "This new web resource continues to showcase our commitment to serving our global audience of authors and readers engaged in these rapidly evolving areas of scientific inquiry."


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Contact: Michaerl Bernstein
m_bernstein@acs.org
202-872-6042
American Chemical Society
Source:Eurekalert

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