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AMBER Alert Safety Centers to Provide Child Safety Precautions at the New Jersey State Fair at the Meadowlands

ROCKAWAY, N.J., June 26 /PRNewswire/ -- AMBER Alert Safety Centers, Inc. announced today that the Company will provide child safety precautions at the upcoming New Jersey State Fair, to be held at the Meadowlands Sport Complex in East Rutherford, New Jersey. The State Fair is an 18-day event for the entire family featuring rides, free entertainment, games, exhibits, shopping and special promotional nights.

WHO: Kai Patterson -- Chief Executive Officer

Alonzo Johnson -- Director of Business Development

Carl Mittelhammer -- Director of Operations

WHEN: Thursday, June 26, 2008 -- Sunday, July 13, 2008

WHERE: New Jersey State Fair

Meadowlands Sport Complex Main Entrance

East Rutherford, New Jersey

WHAT: AMBER Alert Safety Centers will be offering an innovative safety

solution to parents with children attending the State Fair called

the "Fair Safety Program." Specifically, a Company representative

on-site will capture each child's picture and identification

information on a special Safety Disk (on CD), that corresponds

with a special identification card to be given to the parent

containing the child's ID number. The Safety Disk will be stored

at the fair entrance in the AMBER Alert Safety Center tent next to

Fair Security. In the event a child goes missing at the Fair,

parents need only contact security personnel located at one of

several security kiosks throughout the fairgrounds, who will then

be able to have the AMBER Alert Safety Center access the child's

name, photograph and other pertinent information by matching the

parent's bracelet to the Safety Profile stored on file.

There will be a $2 fee charged by AMBER Alert Safety Centers for

each child's special Safety Profile. However, if parents elect to

take advantage of enrolling their child into the free AMBER Ready

Program while attending the State Fair, there will be no charge

for the Fair Safety Program.

Representatives from AMBER Alert Safety Centers will be on-site offering all parents attending the State Fair the opportunity to enroll their children in the FREE AMBER Ready Program, enabling them to store their children's profiles in their wireless multimedia phones. By having a child "AMBER Ready," parents can ensure that police have the ability to instantly initiate a 'Be-On-the-Lookout' (BOLO), Missing Person Alert and/or an AMBER Alert using the child's identification information secured in the parents' phone.

According to the Department of Justice, approximately 797,500 children younger than 18 were reported missing in the one-year period of time studied, resulting in an average of 2,185 children being reported missing each day. Approximately 73% of all crimes against missing children occur within the first three hours of abduction.

Upon enrollment, each parent (or guardian) will receive AMBER Ready coverage for their children for two years at no charge; a free picture messaging phone (several models to choose from); free Saliva DNA, Fingerprinting and Dental Chart Kit; Free Safety Disk with photograph and child identification information; Free Internet Child Safety Tools; a donation made by the AMBER Alert Safety Foundation to the parent's state-sponsored AMBER Alert plan; AMBER Alerts transmitted directly to their cell phone relating to other missing children in their geographic vicinity; free child safety tips; and production of 1000 free full color posters if the parent's child is ever confirmed missing.

About AMBER Alert Safety Centers

AMBER Alert Safety Centers has pioneered the nation's first wireless program enabling parents to securely store their child's identity information within their wireless phone and providing the technology platform for police to disseminate an alert from a parents' wireless phone immediately upon a child being abducted or found to be missing. Through the wireless transmission of stored photographs and descriptive data by police as a Be-On-the-Look-Out (BOLO) or as an official AMBER Alert, the AMBER Ready program is expected to dramatically reduce the average time between determining a child is missing and the commencement of a meaningful search by local law enforcement, thus significantly improving the odds for rapid recovery. In anticipation of pursuing a public listing in the future, the Company has engaged the firm of John Thomas Financial as its investment banking firm. For more information, please visit and/or

SOURCE AMBER Alert Safety Centers, Inc.
Copyright©2008 PR Newswire.
All rights reserved

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